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26Nov/150

Slot Machine positioning


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Volumes have been said on this item, and the bickering and face-offs about where the "hot" slots are installed in a casino are still ongoing - over 60 years after slot machine games were 1st installed in casinos.

The classic rule is that the superior slots were placed just inside the main door of the casino; so that potential gamblers going by would see real jackpot winners and be challenged to come unto the gambling floor ... play. Our thought is that this is definitely no longer true.

The great majority of the large casinos presently are jumbo complexes and now you can't see inside from the sidewalk, so there's no longer a reason to place the 'loose' slot machines close-by any doors.

Yet another traditional rule is that loose slot games are located on the major aisles inside the casinos, again so that more people could see winning jackpots and be influenced to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machine games.

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