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17Feb/160

Slot Machine positioning


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Volumes have been set forth on this issue, and the bickering and disharmony about where the "hot" slot games are located in the casino are still passionate - 60 years after the slots were first placed in gambling dens.

The quintessential rule is that the very best slot games were positioned just inside the door of the casino; so that folks going by would be able to see real jackpot winners ... be intrigued enough to come unto the gambling floor ... play. Our philosophy is that this is definitely no longer the case.

Just about all of the large casinos nowadays are immense complexes and you can no longer see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot games in close proximity to any doorways.

Yet another classic rule is that loose slot games are put on the major aisles inside the casinos, again so that more persons could see winning jackpots and be motivated to play. Notably though, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played one armed bandits at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot games.

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