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1Mar/190

Slot Machine positioning


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Books have been written on this matter, and the bickering and disagreement about where the "hot" slot machine games are placed in the casino are still taking place - over sixty yrs after slot games were first placed in the casinos.

The classic rule is that the most favorable slot games were placed just inside the main entry of the casino; so that potential gamblers going by would be able to see jackpot winners and be attracted to come unto the gaming floor and play. Our attitude is that this is no longer the case.

Practically all of the major casinos these days are grand complexes ... it's no longer possible to see inside from the sidewalk, so there is no longer a reason to have the 'loose' slot machines close-by any exits.

Another classic rule is that loose slot machine games are located on the major aisles inside the casinos, again so that more folks could see winning jackpots and be galvanized to play. However, we find that this also isn't a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot games.

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