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14Feb/200

Slot Machine positioning


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Books have been written on this subject, and the debates and feuds about where the "hot" slot machine games are located in a casino are still happening - more than sixty yrs after one armed bandits were first placed in casinos.

The standard rule is that the most favorable slot machines were positioned just inside the main door of the casino; so that people walking by would see jackpot winners ... be keen enough to come into the casino and play. Our persuasion is that this is definitely no longer true.

Almost all of the major casinos presently are monstrous complexes and it's no longer possible to see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot games close-by any doorways.

Another classic rule is that loose slot machine games are installed on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be energized to play. Nonetheless, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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