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31Jan/210

Slot Machine positioning


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Volumes have been set forth on this subject, and the disquiet and disharmony about where the "hot" slot games are positioned in a casino are still there - sixty yrs after the slot machines were first placed in the casinos.

The quintessential rule is that the superior slot machine games were put just inside the main entry of the casino; so that persons going by would see actual jackpot winners ... be challenged to come into the casino ... play. Our resolve is that this is no longer true.

Nearly all of the large casinos presently are humongous complexes and you can no longer see inside from the sidewalk, so there's no longer a reason to situate the 'loose' one armed bandits close to any of the doors.

Yet another traditional rule is that loose slot games are installed on the major aisles in the casinos, again so that more persons could see winning jackpots and be galvanized to play. Nonetheless, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machines.

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