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23Jan/220

Slot Machine positioning


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Volumes have been written on this matter, and the conflict and arguments about where the "hot" video slots are placed in the casino are still passionate - over 60 years after slot games were 1st added to the gaming floor in casinos.

The traditional rule is that the more favourable one armed bandits were put just inside the entrance of the casino; so that fun seekers going by would be able to see actual jackpot winners ... be challenged to come inside ... play. Our position is that this is not so anymore.

Almost all of the big name casinos today are giant complexes and it is not possible to see inside from the sidewalk, so there is no longer a reason to position the 'loose' slot machines in close proximity to any of the doors.

Another traditional rule is that loose slot games are installed on the major aisles inside the casinos, again so that more people could see winning jackpots and be influenced to play. Nonetheless, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose slots.

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