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28Mar/230

Slot Machine positioning


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Volumes have been written on this issue, and the conflict and ruckus about where the "hot" slot machine games are located in the casino are still passionate - more than 60 years after one armed bandits were first placed in the casinos.

The quintessential rule is that the better slot games were located just inside the main entryway of the casino; so that potential gamblers going by would see real jackpot winners ... be smitten to come into the casino and play. Our sentiment is that this is not so anymore.

The great majority of the big name casinos nowadays are magnificent complexes and it's no longer possible to see inside from the sidewalk, so there is no longer a reason to situate the 'loose' slot machine games close-by any doors.

Yet another classic rule is that loose slot games are put on the major aisles inside the casinos, again so that more fun seekers could see winning jackpots and be roused to play. Nonetheless, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot machine games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Nowadays, casinos are constantly changing their philosophy about where to place the loose slot machine games.

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